We’ll just come right out and say it: Social media is confusing.
And no matter how many times the Instagram algorithm changes or how little we even understand what an algorithm is anyway, we have always kept our fundamental goal in mind:
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Serve the amazing audience we already have by providing content that you all truly find valuable. In addition, we want to create ways to make it easier for others to find us and join us on our journey!
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The good news is that we have learned quite a bit already. The even better news is that we have met incredible fellow creatives who know a thing or two hundred more than we do :) So today, we are excited to introduce you to Kenzie! Her Cup of Kenz blog and Instagram account are faith-filled and inspirational, and she keeps things real and relatable by always keeping her heart FULL of gratitude.
Together, we’re showing you how we use our Instagram profiles to connect with our followers. We’ll show you:
More than anything, we hope you can glean some insights that encourage you to find your voice and maybe bring some joy to your own feed!
When to Post
We love to plan at Uncommon! Here are some of our favorite tips:
Use apps like Later to plan how your images will look together on your profile. It makes it super simple to draft, edit, and post from Later so you can plan your posts in bulk. And we accomplish everything we need just using the free version!
Take advantage of Instagram Insights for your business. Link a Facebook account (even if it is a super simple page), which will allow you to create a Business Instagram account and see insights on your impressions. Post when most of your audience is typically using Instagram.
In general, Uncommon and Cup of Kenz like to have a feed that looks balanced but fluid.
No matter what you decide to do, be intentional about how your individual posts work together visually on your profile.
Again, in general, people love to see YOU! As often as you can, create a post with your face or someone who is close to you.
*Idea Starter: Find a photo of you that you really love, whether it be new, old, with others, or alone. Hopefully, the photo inspires a great caption for you to share. If not, we have some more ideas below!
We are certainly not the experts here, and we always love to learn from each other! We want to know - what are you most excited to try? And what have we left out?! There are so many ways to approach this, and we want to learn from YOU! Tell us about your favorite tips and tricks below!
Tagged with Love,
The Uncommon Team